If exhibiting at a tradeshow or exhibition, it’s important to understand all the behind-the-scenes aspects of the exhibition that can affect your booth, your products, and your bottom line. One of the most important components is called material handling. It is often the most criticized aspect of exhibiting in the U.S. and the source of more complaints than anything else.
Event planners need to be aware that hotels and other venues are not following the same set of rules that they were during the pandemic, and that the current event landscape is roaring back to life.
In the events industry, sustainability may not always be the first thing that comes to mind when organizing the next corporate get-together. However, there are some serious considerations that should be taken into account throughout the planning process.