When it comes to creating an experience that professionals remember, there’s nothing like a well-thought-out event. Attendees can use this opportunity to create new connections, learn something unique and build a stronger passion through shared interests. There’s so much that goes into hosting the perfect event, but one of the most important components to consider is inclusivity. Along with all the other elements that must be managed, maintaining diversity throughout is paramount. It may seem like a large task to tackle, but even just changing a few things is a great place to start.
How to Create Goals Centered around Inclusivity
In order to achieve success, it’s important to create goals centered around inclusivity. Focus on several important ones, to begin with, and then continue to strive towards a more diverse space. They can pair with other goals, but the goals should be incorporated into all aspects of the event. There are some main objectives we can utilize to achieve inclusivity. Let’s look at each a little more thoroughly:
It can be difficult to test how inclusive your event is, whether it’s a reoccurring event or a new one. Keep in mind that the world is always shifting and changing, and so should your diversity plan. Let’s take a look at setting some best practices that you can use to measure the success of your meeting, as far as inclusion and diversity go:
- Set and Define Your Metrics:
There are several simple metrics you can use to determine inclusivity. Keep numbers on gender identity, race, educational attainment, age or disability. These are just a few examples, and there are many different options that you could choose to focus on. For example, you could measure the amount of women speakers you invite compared to previous years.
- Establish a Baseline
As with any measurement, you need to establish a starting point. Take note of what the industry benchmarks are, or keep previously collected metrics. This will be helpful when moving towards a more inclusive and diverse event space.
- Assign Responsibility
Every member of the event planning team should know their professional responsibilities when it comes to ensuring diversity and inclusion. This way, you can congratulate them for their contributions or remind them to work a little harder next time.
- Track Progress
There are quite a few ways for your team to track progress. This can be anything from attendee surveys, a box ticked when someone signs up, or verbal feedback. The data should be tracked, compared and analyzed.
Demonstrating Commitment to Diversity and Inclusion
As previously mentioned, it’s important to demonstrate your event’s commitment to diversity and inclusion. The value your organization brings to the table for attendees can be seen through the actions taken.
There are many ways to bring your team’s commitment to the forefront and ensure that participants feel the impact in a positive way. Attendees should not only hear about the event’s dedication but feel it throughout their time at the meeting. Here are some of the best ways to showcase devotion to this goal:
Working together to create a more diverse and inclusive space takes effort from the entire team. It may even take time to achieve success. Often, parameters of inclusivity change over time as the culture develops. Everything from gender diversity, racial equity and empowering people from different backgrounds should be considered. Your event will become a more positive experience, fostering creativity and learning for all. When people feel more comfortable, they are likely to participate to the best of their ability.
Regardless of their identity or background, the participants should leave your event feeling excited and ready to take on what comes next. A more inclusive space can breed inspiration and excitement, which should be the ultimate goal of your event. To learn more about how to host a successful and inclusive event or meeting, reach out to the professionals at JTB.