JTB is pleased to announce our new partnership with Major League Baseball (MLB), the world’s top professional baseball league. As part of our partnership with MLB, we will combine our existing travel-related services with spectator sports, confident of creating very exciting experiences for fans of both travel and sports.
Overview of the Partnership
Under this partnership, JTB will be the official partner for MLB hospitality packages, offering WORLD TOUR hospitality packages, including the Seoul Series and London Series, to fans worldwide outside the United States. These packages will include game tickets, special MLB viewing experiences, and more. In addition, JTB will provide travel information related to MLB games and events, and hospitality packages for fans from Asia that include tickets to MLB regular season games in combination with travel products and other offerings for travel to the U.S. In welcoming guests from outside the United States, JTB USA will strive to exceed the expectations of such fans by drawing on its knowledge and experience in handling the travel of spectators for baseball and many other sports.
*Hospitality packages combine tickets to games with food and beverages, experiences and other such hospitality services. In Europe and the United States, hospitality packages are often used by companies to invite and entertain important business partners and employees.
Comments from JTB and MLB
(Adapted from press release)
Eijiro Yamakita, JTB President & CEO
“Last year we experienced a dramatic rise in demand for travel and events around the world as we finally moved beyond most challenges caused by the pandemic, and now we clearly see that the market need for real and exciting experiences is very strong. In this situation, we are deeply impressed by MLB’s commitment to bringing the wonderful experience of baseball games to people around the world, as it resonates with our brand slogan: ‘Perfect moments, always.’ We are ready to create opportunities for people to enjoy baseball with our solid global network, knowledge and hospitality.”
Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball
“With MLB’s growing international popularity over the last decade, we have continually focused on
developing and growing the game abroad. As we embark on an increasingly ambitious schedule of global events, we need key business partners who can match our ambitions and work closely with us to keep growing fandom around the globe. We believe JTB can provide that vital support and we look forward to working closely together on the WORLD TOUR.”
Full Press Release:
https://www.jtbcorp.jp/en/newsroom/asset/20240126_08/%28FNL%2920240126_JTBxMLB%20Partnership.pdf
This partnership will deliver not only new baseball experiences but also allow baseball fans the opportunity to enjoy local attractions. As a provider of “sports hospitality,” JTB will continue to offer opportunities for people worldwide to enjoy baseball as well as other sports and travel in the form of new experiences. And JTBUSA, as JTB’s U.S. base, will welcome MLB fans from overseas and strive to make it a great trip.
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