For your next meeting to be effective, you need to not only create attendance, but also engagement. The distinction is important. Filling your meeting with attendees is only half of the battle — once you get the C-suite in the door (or on to your videoconference) you need to get their attention and ensure they leave with memorable takeaways.
Key challenges in keeping the C-suite engaged
Maintaining engagement among members of the C-suite is challenging for several reasons:
For these and other reasons, it’s crucial to keep the idea of engagement front and center when planning your next meeting. Engagement should always be a top priority.