Hosting an event for your company is an excellent way to spread brand awareness, engage potential customers and achieve your business goals. Making the event eco-friendly creates a number of advantages, including earning the loyalty of environmentally conscious customers.
By working with a knowledgeable event management company, you can minimize potential negative impacts to the environment. Plus, you can promote your business in a manner that is fun and engaging while supporting a positive and far-reaching cause.
As you plan your next event, start thinking about environmental sustainability from the very beginning.
Look for ways to support local communities
Big events like consumer conferences and sporting events can raise the standing of local communities on a global level. But what can company events do to have a positive impact on the local population?
Consider the various needs of your event and look for ways to ethically draw from local resources:
Choose an appropriate venue
Venue selection can have a positive, cascading effect on other local businesses. For example, if you choose to work with a local event center, hotel or restaurant, they will likely source their talent and supplies from the community.
In addition, working with a local venue — rather than a chain — can add a unique flair to your event. Try to scout out a venue that offers a taste of the culture, whether in the form of decoration, food or entertainment.
When possible, look for venues that follow environmentally sustainable best practices. For example, in the U.S., buildings that meet strict sustainability standards receive certification from the U.S. Green Building Council (USGBC). Look for the LEED certification symbol when comparing potential venues.
Select sustainable transportation
If you plan on providing transportation options to event guests, be sure to consider the environmental impact of event-related travel. While you can encourage event attendees to stay within walking distance of the event venue, that is not always possible. However, you can organize transportation that adheres to your eco-friendly standards.
For example, you could hire shuttles to transport groups of attendees from local hotels. This would cut down on the number of vehicles and also help you to prevent congesting the surrounding roads. Depending on your location, you may be able to employ electric vehicles that have a reduced carbon footprint compared to traditional gas-powered vehicles.
Reduce event waste
Balance your carbon footprint
Work with a partner that understands environmental consciousness
Ready to plan your company’s next event? Get in touch with the experts at JTB to learn more.