It’s no secret that 2020 was a year like no other. Across industries, event organizers took on the challenge of creating virtual events and experiences on par with in-person events. Event experts everywhere learned essential lessons that will help the industry move forward in 2021.
What we learned from the most successful virtual events in 2020
In 2020, brands across the world adapted quickly to the new normal of virtual events. Almost overnight, in-person events had to be converted into virtual or hybrid events. Throughout this monumental effort, event organizers and other stakeholders have identified best practices, overcome common challenges and developed roadmaps for future events.
Some of the top virtual events from 2020 included:
Each of these events shows the importance of audience engagement. Enchanting visual elements, interesting content and interactive activities were common themes witnessed across industries. Moving into 2021, technology will continue to play a central role in how people experience events from the comfort of their own homes.
The most anticipated virtual events of 2021
So, what is on the horizon for 2021? If you’re looking for events that showcase many of the lessons highlighted above, consider checking out the following:
Thinking of hosting your own virtual event in 2021?
In 2021, hosting your own virtual event over Zoom just won’t be enough. To compete with high-profile events like those listed above, brands need to work with a partner that can bring together essential elements such as:
It’s likely that more events will become hybridized in 2021. That means they will have digital and physical components. Event hosts will therefore need to appeal to in-person and remote audiences simultaneously. A knowledgeable travel and event partner can support both sets of audience members and develop enjoyable experiences for both.