In 2020, the events industry was turned on its head by the COVID-19 pandemic. In the blink of an eye, event planners had to cancel their events or quickly move them to a virtual environment. Although the first part of the year was filled with uncertainty, industry professionals rose to the challenge.
Event marketing statistics you need to know.
There’s no doubt that 2020 was a unique year for event planners, marketers and attendees. As the industry moves into 2021, these insights will help event professionals to develop engaging, memorable experiences.
Where does the event industry go from here?
It’s likely that the transition back to in-person events will be gradual. Brands may look to stay closer to home when adding a physical venue back to their event strategies. However, as people feel more comfortable traveling again, event marketers will begin to offer smaller-scale experiences. In time, large-scale events will return.